When colleges consider students for admissions and funding opportunities, they think about them in terms of R.I.S.K.
It’s like our credit score for college. Banks will only issue you a credit card in real life if they trust that you are a good RISK, able to pay it back.
Not paying it back or being late costs them money, like students who start but don’t graduate cost colleges money.
So, colleges view students from the Lens of "Admissions Worthiness" and "Scholarship Worthiness". The student who yields a higher ROI is most likely the student to get the opportunity.